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“Pourquoi? C’est L’amour!” Is Proof That La Need Machine Isn't Just Making Music, They’re Telling The Truth

Ever stumbled across an album that feels like flipping through someone's diary? La Need Machine's "Pourquoi? C'est L'Amour!" exactly that.
La Need Machine's "Pourquoi?  by C'est L'Amour!  song cover art

La Need Machine from Seattle has released an indie rock gem with "Pourquoi? C'est L'Amour!" This is a dynamic and emotionally resonant album that plays like a mixtape of most personal moments of life. This isn't a concept album in the strictest sense. But the songs are so thematically intertwined that the album feels cohesive and intentional.


At its heart, "Pourquoi? C'est L'Amour!" is about connection. The album celebrates friends and memories in "Our Song". It opens with youthful rebellion at an indie show and builds to a chorus that feels perfect for a live crowd. The song embodies what La Need Machine does so well. It has harmonies, danceable hooks, and storytelling that is playful yet sincere.


The band continues to flex their lyrical muscle on "I Wish I Could Fly". It is a reflection on feeling out of place in a world that doesn't listen. The song is filled with animal metaphors and childlike whimsy. It walks the line between fantasy and frustration. It is these kinds of unexpected emotional turns that elevate the album from catchy to meaningful.


Songs like "The Mountain" and "Vincent Van Gogh" anchor the album in grounded wisdom. "The Mountain" channels classic Americana. It has lines like, “It’s not what you take—it’s what you got to give.” Also, "Vincent Van Gogh" leans into the existential with its haunting refrains “You call this living? Well, I call it dying slow.” The production remains intimate yet full bodied throughout. It has acoustic textures and subtle saxophone and cello flourishes adding dimension without overwhelming the melodies.


La Need Machine does not shy away from vulnerability. On "Maria" the band delivers a love song that is tender and conversational. It is full of youthful longing and unguarded emotion. Similarly, "These Old Jeans" captures nostalgia with unexpected poignancy. This song turns a pair of jeans into a symbol of personal growth, humility, and acceptance.


"Sardonic Love" is the album's more cutting edge song, with lines like, “You’re like the Expos of Montreal / You’re not even there when I try to call”. It flips the script on romance. It is sarcastic and self aware. It plays with structure in a way that feels almost theatrical. The album closes with "The Hometown Heroes". It is cinematic song dedicated to the unsung pillars of community and resilience. It has a chorus "Call my name and I'll come home". It is a fitting curtain call to a record that constantly asks, "who are we without each other?"


"Every song feels like a lived in story."


The production of "Pourquoi? C'est L'Amour!" ensures that every detail shines without losing the rawness that makes the band so authentic. La Need Machine's background as a socially conscious group adds to the depth of the project. Lead sing Elise Dahlberg's openness about life with autism is not just powerful. It is also reflected in the honest and unfiltered emotion of her performances. This is music that tells the truth. "Pourquoi? C'est L'Amour!" doesn't try to be trendy. It just tries to matter.



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