The Music Of Sound's "Never Let It Die" is about love, and unity.

"Never Let It Die" is a reply to all the people who spread hate around the world to shut them up.

The amount of hate being tossed around in the world right now is crazy. The Music Of Sound has released its latest track, "Never Let It Die," giving them all something to shut up about for once. This track speaks of love, togetherness, and unity, reaching people inside their shells, and giving them a hand to hold. We believe this track is particularly helpful for anyone affected by recent global events.

We got a chance to interview The Music Of Sound for this song, and we found a lot of unspoken tales! Let's get started:

1. You said the track is for people affected by the recent events in the world. What particular events affected you the most?

   
   

   This track is specifically responding to the horrible racism and xenophobia we have seen in the UK with Nigel Farage and his Reform UK party, although that is also a reflection of the dreadful things Trump and others are doing. Instead of exposing Farage’s lies and fake statistics and making the case for how we benefit from immigration, the British Prime Minister is trying to woo the racists by showing how tough he can be on immigrants but he is demonising hard working people who cost the Uk Taxpayer nothing and are paying into our economy and the NHS. It is very disheartening to see a Labour Prime Minister behave like this. We elected him to bring progressive change, but so far, he has been as bad as those he replaced, and he clearly has no backbone or moral compass. So Never Let It Die is a rallying cry for people who believe in love, unity, and togetherness. We can’t let the haters win.

   
   

2. The track is a riposte to hate spreaders and racists. What is that one line you would like to say to silence them?

   
   

   I don’t know that there is one line, particularly. There are various lines - ‘Pay no notice to their ways/Never listen to their hate’ is one, and ‘There’s no reason to cry/Never listen to their lies’ is another. The chorus says, ‘This is our world that they’re controlling/Our world let’s take it over/Keep on over and over/Never let it die/Never let it die’. It is about us taking back control and saying this world is for everyone, regardless of colour, nationality, culture, etc.

   
   

3. What drives you to create music every day? We feel every artist has that one thing that inspires them.

   
   

   Music is our life. We live, eat, and breathe music. It means everything to us. But also, we never tire of listening to new music and being inspired by it.

   
   

4. What is the key message you’d like the listeners to take away from this release?

   
   

   First and foremost, we want people to enjoy the music. But we would also like them to think about the simple message in the song. Don’t let the racists, xenophobes, and hate spreaders win. This is our planet. They don’t have the right to put us or our brothers and sisters from all over the world down.

   
   

5. What was the main influence you had when you started this journey?

   
   

   We have a lot of influences that would surprise people, but that is partly because we are influenced by the likes of Cocteau Twins, Beach House, Scritti Politti, etc. But we don’t use guitars, so it is less obvious unless you are delving into the chord structures and melodic themes. We use the piano like a guitar some of the time, and sometimes we use the flute like a synth! But it is really hard to pinpoint influences in a satisfactory way. Chromatics, Donna Summer (in Georgio Moroder period), FKA Twigs, Blondie, Julee Cruise, Janet Jackson, it’s so hard to say really. Some people have compared us to Saint Etienne. We can hear that, too!

   
   

6. What is the signature element that all your creations have?

   
   

   Hmmm, probably it’s a combination of Sherin’s beautiful, angelic voice and her soft South Indian accent; Ellie’s breathtaking flute and her trademark slow vibrato, and Neil’s piano, often a bit guitar-like, and the way he builds riffs around extended and suspended chords.

   
   

7. What do you feel while creating your tracks? How does your creative process look like?

   
   

   There is no stock answer to that question. Neil writes the songs and, because of classical training, he can hear all the notes and chords in his head, so the songs are usually written before he has sat down and played them. But he writes with the other two band members in mind, so that affects the key and range and the need to take account of their stylistic tendencies.

   
   

8. Who are the artists that make you feel like the music industry is worth being a part of?

   
   

   There is so much great current music. We love FKA Twigs, Little Simz, Khruangbin, Beach House, Kelly Lee Owens, Loyle Carner, Bleach Lab, Fontaines DC, Youssef Dayes, Bon Iver, Mitski, Tom Misch, Julianna Barwick, Arlo Parks, loads of artists. Sherin likes the more pop-oriented acts. She’s a big Taylor Swift fan and likes most of the big pop acts. Ellie likes Raye and various others. We think the current state of pop music is great. It’s a shame the industry is still too controlled by a small number of huge corporations. Also, the pathetic inability of governments to pass an international framework either to force streaming platforms to pay more fairly or for strict controls to be placed on the use of AI in music means no one is doing anything about all the corruption and theft. Luckily, we are on a lovely small indie label called Monochrome Motif Records, run by the talented composer Andrew Hartshorn, so we are treated really well.

   
   

   Check out this melody: