Amara Fe's “SHIFT”: The soundtrack of resilience and radiance.

"SHIFT" is not just a record - it's a representation of Amara Fe's journey towards music.

The artist Amara Fe, a promising pop musician from Mission, United States, embraces a notable musical tradition, which is her family's past-her family was not only the central characters of the Tulsa music scene but also the writers of the songs for Minnie Riperton. Amara's music production is a mix of the artist's life being told through the music, creative and experimental. The artist shows her adoration of the sound and the art of songwriting. Amara Fe is a success story of struggle, strength, and the forever bond between rhythm and emotion.

"SHIFT" is a bright, high-energy record aimed at the masses and packed with radio-friendly hits.

Amara Fe’s album "SHIFT" is a bold 24-track musical odyssey that seamlessly intertwines elements of pop, dance, and dark pop over the span of an hour and delves into the themes of personal development, feelings, and self-identification. To me, the songs sound like pieces of the author’s life; all of them are her story, seem to be real, refined, and are made with passion. Examples like “Eye on Me” are full of energy, confidence, and rich harmonies, whereas “Love Loyal” touches upon the emotional side of being steadfast while also opening up to the other. With "The Potion" smokes with a certain mysterious charm, and her skill to combine the personal side with the artistic one is very much evident here.

It is like the playful, humorous character of Meghan Trainor combined with the catchiest parts of the songs from the top 40 chart of the year 2015. The sound on this project could be more diverse, but Amara's determination and writing skills infuse the record with her presence.